Project Overview
Spotted Eagle Handmade is a luxury Indigenous brand created by an Anishinaabe Ikwe artist who blends cultural artistry with high-quality craftsmanship. The project focused on creating a brand identity and logo that reflect her artistry, heritage, and commitment to premium handmade goods.
Spotted Eagle Handmade offers hand-knit pieces made from 100 percent merino wool along with beautifully crafted beaded earrings. Every item is created with intention, care, and cultural knowledge, then shipped with tracking and insurance to ensure a reliable customer experience.
Brand Direction
The goal was to design a logo that feels elegant, meaningful, and rooted in culture. The feather illustration represents knowledge, strength, and connection to spirit, while the gold accents add a modern, elevated touch that matches the luxury nature of her products.
Design Solution
The final logo combines a detailed illustrated feather with a clean serif wordmark to create a brand identity that is both expressive and refined. The gold typography and accents symbolize warmth and high-end craftsmanship, supporting her vision of offering luxury handmade goods with cultural integrity.
Outcome
The result is a visual identity that celebrates her Anishinaabe roots and positions Spotted Eagle Handmade as a premium Indigenous brand. The design balances tradition and modern sophistication, giving her a strong foundation for packaging, online presence, and future product lines.
