Project Overview
Open Relationship Coaching Website
Effy Blue is a leading coach in ethical non monogamy, open relationships, and polyamory. She needed a website that felt warm, welcoming, and professional while organizing a large amount of content for her audience.
The Approach
I designed the site with a playful and inviting feel to match Effy’s personality and coaching style. Soft colors, friendly shapes, and clear typography help visitors feel safe and supported as they explore sensitive topics. The content is structured around the main stages people experience on their non monogamy journey: curiosity, transitioning, and navigating challenges.
Key Features
- A friendly homepage that introduces Effy and her coaching approach
- Clear pathways to book the 20 minute mutual assessment call
- Organized sections for coaching, resources, workshops, podcast episodes, and articles
- Strong testimonials for trust and social proof
- Simple, conversational content to support users wherever they are in their journey
The Result
The final website gives Effy a polished, approachable digital presence that reflects her expertise and creates an easy, supportive experience for visitors. It serves as both an educational hub and a clear entry point into her coaching services.
